BSc (Hons) Marketing

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies.
Course overview
In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.
Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go.
This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world.
The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Our BSc (Hons) Marketing will not only provide you with the theoretical knowledge and a good foundation of marketing from a strategic business perspective, but also deepen your learning in specialisms through the modules you choose as you progress through your degree.
Career prospects
Our BSc (Hons) Marketing programme will prepare you for a range of careers across the public, private and third sectors. Our graduates are among the highest paid in the country, according to the 2023 Longitudinal Education Outcomes (LEO). This data shows that five years after graduation, employed Aston University graduates have the 15th highest median salary among all UK Higher Education Institutions, with a median salary of £36,100.
Our graduates are in high demand by organisations that need managers who can combine broad-based and specialist knowledge in marketing. Our graduates are successful in finding employment in a range of business roles such as:
Marketing manager
Marketing consultant
Social media executive
Marketing and communications coordinator
Associate product manager
Marketing product management trainee
Graduate business analyst