Master of Science in Marketing Analytics

In this STEM-designated master’s, build real-world marketing analytics skills while learning from—and connecting with—global brands in the heart of New York City, where data and strategy drive every campaign. Pace University’s MS in Marketing Analytics at the Lubin School of Business immerses you in the high‑demand world of data‑driven marketing. You’ll gain advanced skills in marketing research, customer relationship management, and customer intelligence, all while developing the analytical frameworks to turn raw data into competitive insight.You’ll engage with New York City’s marketing ecosystem through guest speakers, team projects, and real-world brand challenges with global companies like American Express, Microsoft, and Oracle. Tailor your coursework with electives in customer behavior, data mining, and database management.Whether you’re a recent graduate or an early‑career professional, this program prepares you for roles where fact‑based decision‑making, marketing strategy, and business intelligence intersect. With the pace of change in marketing accelerating, you’ll be ready to lead with confidence in analytics‑driven functions.Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics.