MA Luxury Brand Management

Dive into the world of luxury on this pioneering course, exploring a broad spectrum of businesses from retail and hospitality to automotive and travel. You’ll examine creative and strategic opportunities in the sector and gain valuable insights into both launching and expanding luxury businesses in mature and fast-developing markets. The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences. You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.