Intelligent Mobility Design MDes

Develop and deliver advanced solutions to holistic mobility challenges and opportunities.Translate techno-cultural challenges through intense creativity and research.Work closely with mobility design practitioners, thought leaders and leading brands.Become a practice leader and define the future of mobility design.The Intelligent Mobility MAMDes programme places the influential history of vehicle design at the RCA within the context of new social, cultural and technical changes.The RCA is renowned for creating leaders in the automotive industry; with alumni steering the direction of mobility at Jaguar Land Rover, McLaren, Geely, SAIC Volkswagen, Polestar and Mahindra.Join us to build on this legacy while looking to future challenges such as the shift to autonomous systems, renewable power, demographic changes and the increasing synthesis between man and machine. Through a design-led approach, we bring together existing fields to address both physical and virtual aspects of mobility as an integrated whole.

Candidates are selected entirely on merit and applications are welcomed from all over the world. The selection process considers creativity, imagination and innovation as demonstrated in your portfolio, as well as your potential to benefit from the programme and to achieve high Master's standards overall.You’ll have completed or be in the final year of a first degree in an art and design (or related) subject. Alongside this, you’ll need proven commitment to the discipline, with a high level of self-motivation and evidence of independent study. You should possess a high standard of illustrative skills and an understanding of 3D form.Portfolio requirementsIntelligent Mobility extends traditional vehicle and transport design into a visionary, transformative and connective approach to future mobilityIn your portfolio submission, we want to specifically see:Design excellence and a clear sense of design sensitivity in its broadest sense - evidenced through projects which look to the future of what mobility can be. Projects which explore important areas such as sustainable design, emotional technology, autonomy, urban infrastructure and future mobility typologies.Skills and ability to analyse and transform ideas from 2D, sketching and imaging into 3D. Evidence of testing ideas through making and materiality and experimenting with this process.Understanding of vehicles and brands and an interest in the relationships between mobility design and other disciplines such as architecture, consumer products, fashion, fine art and engineering/innovation practice.Design research and a deep interest in people and social context as a way of generating new insights and directions.Passion and personal identity – for example through the style and development of your thinking or the way you use media to express and develop your ideas and ideology.Personal statementPlease provide a 300-word written personal statement that addresses the following points:Introduce yourself, your interests and your motivations for applying to the Royal College of Art, and to this programme in particular.Briefly summarise any educational background and professional experience to date that will support your application.Tell us what you want to do in the future.Video requirements