Doctor of Philosophy in Business Administration - Marketing

Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:Trademark infringement and Counterfeiting,The application of econometrics to marketingDemand analysis for industrial marketingPolitical marketing techniquesCorporate social responsibilityRetailing and distributionExporting for high-tech firmsCross-cultural negotiations

Submitted evidence, usually references from qualified referees, of the applicant’s ability to undertake advanced studies in the area of interest. Proof of English Language proficiency, A Master’s degree from SFU or its equivalent from a recognized institutionA Bachelor's degree, with a cumulative grade point average of at least 3.5/4.0, or a grade point average of at least 3.67/4.33 (A-) based on the last 60 credits of undergraduate courses. Students admitted directly from a bachelor's degree must complete at least 50% of the course work units required for the relevant program's master's program if no course work is required as part of the doctoral degree.Completion of at least 75% of the course work units required for the relevant program’s master’s program, with a cumulative grade point average of at least 3.5.IELTS - The University minimum requirements for English proficiency is an overall band score of 7.0 of the academic (NOT general) test with a minimum of 6.5 in each section.TOEFL - The University minimum requirement for the internet-based exam is a total score of 93, with a minimum score of 20 in each category. For the paper-based TOEFL test, the University normally requires a score of 580, with TWE 5. Pearson Academic (PTE) - Overall 65 minimum 60 in all of their sections.