Master of Science in Business Analytics - Marketing Analytics

Gain the technical competencies to analyze and manage data through a business lens with Suffolk’s Master of Science in Business Analytics (MSBA) program. Understanding data is essential to making the right decisions in business. That’s why our MS in Business Analytics program gives you the training, tools, and experience you need to hit the ground running and succeed in this booming sector. Whether you’re an engineer, computer programmer, or other high-tech professional – or you’re looking to round out your business or financial experience with increased technical analytics skills – our balanced approach towards business analytics and data management will help you advance your career. Through our comprehensive MSBA program, you’ll study analytics through a business context and learn how to manage and create projections with stored data sets. You’ll graduate ready to make high-level, data-driven determinations across a wide range of industries, as well as communicate analytic information to non-technical business leaders and stakeholders.While earning your MS in Business Analytics at Suffolk, you'll:Apply analytical functions to the fields of marketing, operations, accounting, finance, and healthcareStudy under industry experts from Boston and beyond who are a mix of practitioners and accomplished scholarsLearn how to store and manage data, and why data preparation is crucial for business analyticsBecome a leader, gaining the communication, presentation, and interpersonal skills needed to bridge the gap between data scientists and less-technical business professionalsJoin an extensive professional network of Sawyer Business School alumni and local industry leadersGain an understanding of the social science research process with a focus on survey methods in marketing research and how data can influence marketing strategies.