MSBA/MSM - Master of Science in Business Analytics / Master of Science in Marketing

The MSBAMSM dual degree arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research.
You will also learn how to design studies, gather and analyze data through surveys and make strategic decisions based on data. With the MSBAMSM dual degree program, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills. Thus, we propose a dual MSBAMSM degree that will enable interested MSBA or MSM students to broaden their portfolio of skills with fewer classes compared to taking the two degrees subsequently.
Suffolk University's dual degree programs give you an opportunity to obtain two degrees in a shorter time frame and with less cost than pursuing the two graduate degrees consecutively. Upon completion you will have earned two distinct graduate degrees, giving you the needed competitive edge to land a top job in a wider field.

Students enrolling in graduate programs must have a bachelor's degree from a regionally accredited college or university in the United States, or an equivalent degree granted by an institution in another country (as determined by the Office of Graduate Admission).

English language requirements

Test of English as a Foreign Language (TOEFL). Suffolk welcomes both the TOEFL iBT and TOEFL Essentials. To be considered for full admission, a minimum TOEFL iBT score of 80, with no sub-score lower than 17, or a minimal TOEFL Essentials overall band score of 8.5, with no subsection below 8, is required; International English Language Testing System (IELTS). A minimum score of 6.5 (with no sub-score below 6.0) is required to be considered for full admission. PTE-Academic (Pearson Test of English). A minimum score of 65 is required to be considered for full admission. Duolingo. A minimum score of 110 is required to be considered for full admission, along with the following subscores:

• Literacy: 110
• Conversation: 100
• Comprehension: 120
• Production: 85

Application deadline: Fall semester: International applicants: July 15, then rolling; Spring semester: International applicants: December 1, then rolling.