Business and Marketing - BA (Hons)

Course overview If you want to transform your thinking, develop your marketing, enterprise and leadership skills, and learn how to adapt to change, then this business and marketing degree is for you. This wide-ranging programme provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning. You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it. Whether you want to strike out in business on your own, or work with international companies, start-ups or not-for-profit organisations, this course gives you the ability and expertise to accelerate your career. Through our connections with industry, we ensure that you are familiar with the latest trends and impact of digital and AI on business and society. Top reasons to study this course Financial awards: you may be eligible for a scholarship to support your studies and living costs. Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area. Entrepreneurial opportunities: our students have created 500 new business start-ups – a start-up community who provide support and advice for students looking to start a new business venture. Employability We provide an environment that allows you to develop the extra practical employability characteristics that make you more attractive to employers in the job market. Our staff use their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events in the first, second and third year that ensure all students are equipped with both degree level subject knowledge plus the practical skills that employers are looking for in new graduate recruits. We also offer extensive support for students to find and secure industry-year placements which have been shown to make have significant positive impact on a student’s career prospects on graduation. Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni. Through collaborative projects with our international partners, you gain the skills and confidence to succeed in the world of work on a global scale. You work with SMEs and large corporate organisations, developing practical business skills by formulating solutions to real-world challenges. We ensure that you acquire a unique mix of ability, knowledge and experience to secure the perfect role.