Course overview
This course includes a foundation year - ideal if you need additional preparation or if you don't have sufficient grades to join Year 1. Marketing is everywhere - from the moment we wake up, we have a brand experience, from turning off our smart phone alarm and engaging with social media, to brushing our teeth - everything we consume is subject to the principles of marketing. If you want to set out the strategic direction of a business, and influence consumer behaviour, then this course is for you.
At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning.
You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.
This diverse, strategic and creative discipline attracts students from a range of subjects, including business, design, English, media, psychology and sociology.
Through our connections with industry, we ensure that you are familiar with the latest trends and impact of digital and AI on business and society.
Top reasons to study this course
Real-world experience: our second year and final year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area.
Student satisfaction: Teesside University was ranked 1st for Student Satisfaction for Marketing in the Complete University Guide 2026. (90 institutions were ranked tees.ac.uksource).
Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Fuel – a start-up community who provide support and advice for students looking to start a new business venture.
Employability
This course opens up career opportunities in marketing disciplines such as brand management, advertising, digital marketing and business development. It allows you to develop skills which employers are interested in and which are relevant for their business from day one of you being employed.
Through guest lectures and live projects you have lots of opportunities to engage with potential employers. You also have access to workshops and events throughout your course and extensive support to help you secure an optional year placement should this be what you choose to do.
Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni.
Through collaborative projects with our international partners, you gain the skills and confidence to succeed in the world of work on a global scale. You work with SMEs and large corporate organisations, developing practical business skills by formulating solutions to real-world challenges. We ensure that you acquire a unique mix of ability, knowledge and experience to secure the perfect role.
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