Business & Management - BA (Hons)

The business degree for people who think and work creatively. The creative industries are booming – but artistic talent alone doesn't build brands, scale businesses, or find new customers. You need strategy, financial insight, and the confidence to lead – tailored to the unique nature of sectors that revolve around media and making. This is the course that gives you both. You won’t find much traditional business school thinking here. You’ll get all the training – in marketing, organisational behaviour, finance, operations, and strategy – but always through a creative lens. Your tutors have been the brains behind agencies, publishing houses, and fashion brands. Your assignments reward original, experimental thinking, as well as critical analysis. And your final project can be whatever you choose – an app, a podcast, a campaign, a start-up. You'll graduate knowing how businesses work – and how creativity makes them work better. Whether you're launching something of your own or stepping into a leadership role, you'll have the commercial skills and the confidence to make it happen.