Bachelor of Commerce in Marketing with Foundation Year

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more. Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.

All undergraduate applicants, regardless of citizenship status, are required to fulfill language proficiency requirements. The University of Alberta language proficiency policies exist to ensure students have the requisite skills to succeed in the university learning environment. Fulfillment of the listed requirements does not guarantee admission. The University of Alberta reserves the right to use discretion in determining language proficiency. In some cases, additional English language testing, conducted by the Faculty of Extension, may be required. English is the primary language of instruction and communication for all programs at the University of Alberta (excluding our French-language Campus Saint-Jean). All undergraduate applicants to English-speaking and bilingual programs need an adequate level of English Language Proficiency prior to admission regardless of citizenship status or country of origin.