Master of Science in Business Analytics - Marketing Analytics

Elevate your skills and build a rewarding career in the high-demand field of business analytics with a Master of Science in Business Analytics (MSBA) from University of California, Riverside (UCR). In an era where organizations have access to vast amounts of structured and unstructured data related to customers, expenses, valuations, and suppliers, the need for skilled business analysts who can proficiently gather, clean, visualize, analyze, and evaluate data to inform strategic decisions is paramount.

UCR’s graduate degree in business analytics is a rigorous STEM-designated program jointly offered by the School of Business and the Department of Statistics. This unique partnership allows us to leverage the collective expertise of both fields, enhancing your capabilities to harness the power of data for informed decision-making.

UCR’s MSBA program explores critical analytical tools in the field like visualization, predictive analytics and forecasting, data mining and statistical learning, decision modeling, and the application of artificial intelligence and machine learning, ensuring that your readiness to effectively manage, analyze, and derive valuable insights from data. These courses, conducted in an experiential learning environment, will empower you to be a catalyst for data-driven decision-making and create a substantial impact in today's fiercely competitive business landscape.

Marketing Analytics: Use data on demographics, consumer behavior, markets, and social media to leverage information to build a more powerful marketing strategy.