Bachelor of Business Administration - Marketing

The Bachelor of Business Administration in Marketing program through UC Online allows you to earn a degree from the nationally-ranked Lindner College of Business on your own schedule from anywhere. Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behaviour. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.The Lindner AdvantageThe University of Cincinnati Carl H. Lindner College of Business empowers business problem-solvers to tackle some of the world's biggest challenges.From Day One, you'll immerse yourself in an innovative and experience-based curriculum that includes cross-disciplinary projects, remote work options, and industry certifications.AACSB Accreditation Career OutlookThe Bachelor of Business Administration in Marketing opens the door to a world of opportunities. A few examples of careers that marketing graduates pursue include: sales and retail management, market research, brand management, public relations, advertising, product development, and many more.According to Coursera, marketing professionals make a median average salary of 54,000 annually. According to the Bureau of Labour Statistics, the marketing industry is projected to grow by 9% over the next decade.Your BBA in Marketing will also set a strong foundation to further your career with the UC Online Masters of Science in Marketing or an MBA with the Lindner College of Business.

First-year applicants (sometimes referred to as freshman) are students who have completed high school and have not earned college course credit since graduating.