The media research and practice (MDRP) PhD program is an umbrella that includes three distinct doctoral tracks in three separate departments in the College of Media, Communication and Information:strategic communication, offered by the Department of Advertising, Public Relations and Media Designjournalism studies, offered by the Department of Journalismmedia studies, offered by the Department of Media StudiesProgram TracksJournalism and Strategic Communication TracksThe strategic communication and journalism tracks focus on producing graduates who are passionate about doing research that has a meaningful impact on businesses, nonprofits, media organizations, government and society. Areas of inquiry include but are not limited to social media, big data, ethics, video games, interactive media effects, organization-public relationship quality, effective message design and evaluation, and health communication. We welcome and appreciate both qualitative and quantitative approaches to research. Graduates pursue teaching and research positions at universities as well as work in the private sector in the area of strategic communication, including advertising andor public relations.Media Studies TrackDrawing largely from contemporary cultural and critical theory, the media studies track focuses on interactions among the major components of modern communication—media institutions, their contents and messages, and their audiences—as a process by which cultural meaning is generated. It examines this process on an interdisciplinary basis through social, economic, political, historical, legalpolicyregulatory and international perspectives, with a strong emphasis on issues involving new communication technology and policy.

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Doctor of Philosophy (PhD) in Media Research and Practice

At University of Colorado - Boulder

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