Master of Science in Marketing

CU Denver's MS in Marketing is the most flexible of its kind in Colorado, offering more specialization options than any other graduate Marketing program in the state. Choose from six cutting-edge specializations designed to address the demands of today’s digital age, including marketing analytics, digital marketing, brand communications, and marketing strategy. Unlike traditional MBA programs, this in-depth MS in Marketing focuses specifically on advanced marketing skills, including consumer insights, brand building, marketing communication, services transformation, and marketing strategy. You’ll collaborate with a diverse cohort of driven professionals - most with significant marketing experience—and engage with faculty and industry partners who challenge each other across the scientific, practical, and creative dimensions of marketing management. Our program equips students with hands-on experience using technical tools and platforms that drive modern marketing decisions. While not every course teaches every tool, students gain exposure to the tools that power real-world marketing campaigns, research, and strategy.

Applicants must have completed an undergraduate program at an accredited United States college or its equivalent in another country. No work experience or formal business education is required for admission; however, you may have to provide a GMAT or GRE score if you do not have enough work experience, The MS Marketing program does not require GMAT or GRE scores. The minimum requirements for admission are: a cumulative GPA of 3.0 or better from a US-accredited four-year undergraduate institution and three or more years of full-time professional work experience or the successful completion of a graduate degree.