International Business and Marketing MSc

Highlights: Develop Global Business and Marketing Expertise: Gain a powerful combination of international business knowledge and strategic marketing skills, preparing you to help organisations succeed in competitive global markets. Build Expertise in Brand Management and Consumer Behaviour: Explore how businesses create value through branding, customer engagement and marketing strategy, while understanding the factors that influence consumer decision-making across international markets.Learn Through Real-World Industry Projects:Apply your knowledge through consultancy-style projects, live business briefs, case studies and employer engagement activities that reflect the challenges organisations face today.Prepare for Sustainable Business Leadership: Develop the knowledge, skills and mindset needed to support responsible business growth and contribute to a more sustainable global economy.Businesses today need professionals who can understand international markets, identify new opportunities and create marketing strategies that connect with customers across the world. MSc International Business and Marketing combines international business expertise with contemporary marketing knowledge, helping you develop the strategic, analytical and creative skills needed to succeed in a global economy.You'll explore international trade, market dynamics and business strategy alongside topics such as brand management, consumer behaviour and contemporary marketing practice. By combining these areas of study, you'll develop a well-rounded understanding of how organisations grow, compete and create value internationally. You'll also develop your understanding of the legal, ethical and commercial factors that influence business and marketing decisions in an increasingly connected world.

Applicants are normally required to hold a bachelor's degree in a business-related subject at 2:2 classification or above (or an international equivalent qualification). We also welcome applications from individuals with relevant professional experience. Applicants with a lower degree classification may be considered where they can demonstrate appropriate industry, management or supervisory experience and the potential to succeed at postgraduate level.