BA (Hons) Marketing (Consumer Behaviour Insights)

You’re more than just a demographic segment. You have challenges, goals, dreams and aspirations. And these inform the decisions you make every day.

Understanding what makes people tick, what motivates them, is the essence of consumer behaviour. It gives marketers the insight to solve the problems or challenges they face in creating new opportunities. Our course is designed to channel your endless curiosity to into gaining a greater understanding of consumers. Which, is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. We provide you with the technology and expertise to work in our consumer behaviour lab, a purpose-built facility, to research what creates different attitudes and behaviours. The course is underpinned by a deep understanding of professional practice and academic concepts.

Gain a nuanced understanding of consumer behavior that opens doors to a spectrum of professional roles. As a graduate, you’ll be equipped to delve into marketing research, uncovering trends and insights crucial for informed decision-making. Develop the skills to excel as an account manager, fostering strong client relationships and driving strategic initiatives. Elevate brands as a brand manager, shaping their identity and market presence. Explore dynamic roles as a marketing and communications manager, overseeing campaigns that captivate audiences. Venture into corporate communications or public relations, crafting compelling narratives for brands and managing their public image.

104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level. IELTS 6.0 overall with no less than 5.5 in any band TOEFL - Reading – 20, Writing -19, Listening – 19, Speaking – 22, Total – 80