BA (Hons) Fashion Marketing

On BA Fashion Marketing, our mission is to build a better fashion industry, where inclusivity, diversity and sustainability are fully considered from concept to consumer. You’ll become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.You’ll be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you’ll become a creative thinker and a critical practitioner.Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You’ll also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There’s also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.Specialist facilities and supportTake a virtual tour of our facilities.We offer excellent facilities and technical support for developing your creative skills. We have a range of dedicated spaces where you can work independently. We also have a number of practical workshop studios and specialist facilities: sculpture programme studio, 2D programme studio, fashion design studio, knit and weave studio, photography studio, print workshop, laser cutting and 3D print workshop, printmaking workshop, XLab for Immersive Technologies and 3D workshop.We provide access to a team of excellent technicians across the full range of skills who can help you to realise your work to reach its potential.The School also provides a range of other support to enhance your experience and prepare you for the workplace: free dedicated software, a wide range of technical induction programmes, free access to LinkedIn Learning Tutorials, free camera and video recorder loan, supporting a Degree Show, external promotion, Yorkshire Fashion, visiting speakers from industry or other institutions around the world.Internship opportunity - from 202526All School of Design masters students and final year undergraduate students can apply for our internships. Two successful candidates will work with the PACE creative team for six months after finishing their course. Find out more about our Professional Academy for Creative Enterprise (PACE).The internship has helped me grow not only in technical skill but also in adaptability—qualities that are essential in a professional environment.Lucy Clanfield, PACE Intern.Find out more about Lucy Clanfield's experience.

A-level: ABB including an Art/Design subject or Media. Excluding General Studies and Critical Thinking. Will accept Business with task (see below).If coming through a Business route (rather than art/design) applicants are set a task to assess their artistic skill.GCSE: 5/6 A-C (or 4+) including English.Alternative qualification Access to HE Diploma Pass diploma with 60 credits overall, including at least 45 credits at level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. An interview and a piece of written work may be required. BTEC DDM in art/design. Excluding Art Foundation Diploma; please see Other Qualifications section. Cambridge Pre-U M1, M1, M2 including art/design, media, or business. If coming through a business route (rather than art/design), applicants are set a task to assess their creative potential. International Baccalaureate 34 points overall with 16 at Higher Level including 5 in Visual Arts or Business (if coming through a business route, rather than art/design, applicants are set a task to assess their artistic skill) and 4 in English. Irish Leaving Certificate (higher Level) H2, H2, H2, H3, H3, H3 including art/design or media or business. If coming through a business route (rather than art/design/media) applicants are set a task to assess their artistic skill. Scottish Highers / Advanced Highers BB in Advanced Highers and AABBB in Highers OR B in Advanced Highers and AAABB in Highers OR AABBBB in Highers. Welsh Baccalaureate Please note that we don't currently accept the Welsh Baccalaureate. Other Qualifications UAL Extended Diploma: Distinction in the UAL Extended Diploma (or High Merit where available).Art Foundation course: we welcome Art Foundation course students. However, the qualification is not a requirement for entry and doesn’t usually count towards , which are based on A-levels and equivalent qualifications. In exceptional cases, we may make you an offer conditional on achieving an Art Foundation qualification: we may consider your application if you’re taking a validated Art Foundation course and have ABB or above at A-level not including Art or Design. Read more about UK and Republic of Ireland accepted qualifications or contact the School’s Undergraduate Admissions Team.