Bachelor of Business Administration - Marketing and Sales

The Michigan Ross curriculum throws you right into the action, excitement, and risk inherent in business. After all, you don’t come to Michigan Ross to be a spectator. You come to be a leader. At Ross, you can start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning - REAL. A well-rounded foundation in liberal arts prepares you to thrive in a complex, global society. About half of your classes take place at other schools on campus, giving you the freedom and flexibility to pursue a dual degree, minor, or topic you’re passionate about. The Ross BBA curriculum is designed to give you a holistic view of business with the perspective of a general manager, and therefore doesn’t offer specific majors. But, about half of your classes take place at other schools or colleges on campus, giving you the freedom and flexibility to pursue a dual degree, minor, or a topic you’re passionate about. There are still countless ways to customize your studies and specialize in a particular area of business. Marketing: Maybe you're set on becoming a chief marketing officer one day, or perhaps you're still thinking about whether or not a role in marketing and sales could be right for you. Whatever your interest level, Ross offers an abundance of marketing and sales resources, action-based opportunities, and career support that you can use to your advantage. The Michigan Ross Career Development Office (CDO) offers a number of ways you can explore a marketing and sales path, including through personal and career exploration resources. CDO also provides job search coaching specific to marketing and sales recruiting, along with interview preparation and job negotiation training. Benefit from access to a career coach who specializes in helping students prepare for and find roles in marketing and sales, or connect with CDO peer coaches on similar career tracks. CDO also has a dedicated Industry Relations Manager in marketingsales who manages relationships with companies and sources opportunities for students.