Marketing with Study Abroad Year - BSc (Hons)

If you want to pursue a career in marketing, our Institute of Data and Marketing (IDM) accredited degree will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. The University of Southampton is ranked 11th in the UK for Marketing (Complete University Guide 2026).You'll also gain practical experience whilst spending a year abroad studying at one of our international partner institutions with the opportunity to learn new skills and enhance your employability. The study abroad year is a unique opportunity to experience another culture, improve your language skills and enhance your CV.With this marketing course, you can:- Gain hands-on experience by designing and running a live digital campaign for real business.- Benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies.- Learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important.- Develop an understanding of how to measure the success of marketing efforts in different types of companies.- Get skills in related topics such as accounting, analytics and strategy.- Learn how to use the latest marketing software and tools.Graduates from the University of Southampton Business School earn £34,100 on average within 15 months of graduating (Graduate Outcomes 2022-23 published 2025). You can also take this course with a paid industrial placement year and gain valuable industry experience.