### Why choose this course at Sussex
Develop the data analytics skills that industries need to help them translate data into strategic insights.
Learn to adapt in a rapidly changing tech landscape through hands-on projects, case studies and working with industry partners.
Study the latest digital tools used in the analytics profession, for coding, statistical modelling, business reporting, forecasting and financial analysis.
Modern businesses make decisions based on data. Data informs everything from finance and logistics to marketing and policy. Many industries need professionals who can translate data into insights.
Our Business Analytics BSc is for anyone looking for a data-driven business career. You’ll develop data-driven decision-making skills which are useful across economics, statistics, finance and marketing. You’ll be able to use your skills to solve real-world business problems.
On this course you will:
apply the latest data analytics techniques to identify and solve business problems
integrate business knowledge with analytical insights to inform strategic decision-making
use advanced tools in econometrics, machine learning, marketing analytics and business intelligence
learn through hands-on projects, case studies and working with industry partners.
To support the development of your technical and analytical skills, you’ll study digital tools used in the analytics profession, including:
coding environments such as Python, R, and Stata for statistical modelling
Power BI and Tableau for dashboard design, business reporting, and data storytelling
advanced use of Excel for financial analysis, forecasting, and simulation.
Our research-active faculty are at the forefront of the latest developments in business analytics. Among their areas of expertise is AI, econometrics, marketing analytics and strategic management.
We have strong industry links and there are opportunities to collaborate with outside companies during the course.
The Business School follows the principles of Responsible Business Education (PRME). The course will help you assess the ethical impact of data-driven decision making, and its impact on policy, practice and people when addressing global business challenges.
Location
Nestled in the South Downs National Park, close to the sea and Brighton’s vibrant cultural scene, our campus offers a warm and welcoming home. Situated just an hour from London and 30 minutes from Gatwick Airport, Brighton offers the best of both worlds. Encouraging curiosity, creativity and connection, it combines the best of city life with easy access to the countryside, the UK’s capital and the wider world beyond.
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