Master of Strategic Communication (116217H)

The Master of Strategic Communication is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to begin or develop a communication career with a dedicated role and specific communication expertise in driving strong stakeholder relationships and engagement for better organisational outcomes.This course introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges.Graduates of this course are equipped to work in roles such as: account executive, senior account executive, brand manager, public relationscommunication officer, public relationscommunication manager, communication and media advisor, communications and engagement coordinator, content creator, digital ad specialist, social media marketing specialist, publicity coordinator, communication consultant, engagement and awareness manager, program communication and engagement manager, global manager, internal communication manager, marketing communications senior advisor, sustainability engagement manager, governance and engagement manager, senior communications advisor, corporate communications specialist, and PR account directorsenior account director.