Master of Science in Marketing Research

Graduate Index Score
The MSMR Program employs an index score to estimate candidates’ likelihood of success in business graduate programs.
The index score is calculated as GMAT + (GPA * 200).
An index score of 1,200 or higher is typical of a successful candidate.
Academic Performance: Grade Point Average (GPA)
An undergraduate GPA of 3.25 (on a 4-point scale, as calculated by Graduate Admissions) is typical of a successful candidate.  GPA calculation is based on the last 60 hours of the applicant’s undergraduate program.
A graduate GPA of 3.00 based on at least 24 hours will also be considered.
Graduate Performance Indicator: GMAT/GRE Component & Composite Scores
The following test scores are strong predictors of graduate success:
GMAT/GRE Quantitative and Verbal scores above the 50th percentile
GMAT composite score of 580 or higher
Although there is no commonly accepted method for conversion of GRE to GMAT composite scores, the algorithm provided by the Educational Testing Service (ETS) has proven to be a useful tool in estimating a comparable GMAT composite score.
Communication Skills
The MSMR Program has established communication standards designed to ensure that all students are eligible to perform as Graduate Teaching/Research Assistants.
All candidates must complete a face-to-face interview (in-person or online) with the MSMR Program Director.