Bachelor of Arts in Business Administration - Marketing

Set of methods and frameworks to help measure, optimize, and automate marketing decisions such as advertising, branding, digitalmobile marketing, product development, retailing, and social media management. The frameworks have both qualitative and quantitative components and are built on concepts from economics, data science, psychology, and statistics. The Foster School Marketing department has two specializations available to complete: Marketing Analytics and Product Marketing. These can be completed within the Marketing major. Each specialization requires the completion of three courses listed below, Marketing Analytics; Product Marketing; Marketing resources.

To be eligible for full admission consideration, applicants must present the following: Completion of a college-preparatory course of study to include the following high school credits: a. 4 high school credits of English; b. 2 high school credits of a single world language; c. 3 high school credits of mathematics: algebra, geometry, and preferably trigonometry (a fourth high school credit of mathematical analysis or calculus is recommended forstudents preparing for majors in the sciences or engineering; d. 3 high school credits of socialscience; e. 3 high school credits of science, including 2 years of labscience; f. 1 senior-year math-based quantitative course; g. 0.5 high school credits of the fine, visual, or performing arts; h. 0.5 high school credits of electives taken from the above areas; One high school credit represents a standard full year of high school coursework.