Digital Marketing Extended Masters MSc

Our MSc Digital Marketing is a multi-dimensional and dynamic course designed to deliver a challenging learning experience which will equip you with the knowledge and skills required to become future strategic decision-makers and creative problem-solvers in digital marketing. Throughout this course, you will learn how to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry. Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, we provide: a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance hands-on practical learning through modern assessments and industry-inspired projects the opportunity to develop and further enhance skills like creative problem-solving, innovative thinking, and the ability to work independently and as a team to formulate ideas and opinions that drive effective marketing proposals and add value to any global organisation or marketing team knowledge of how the digital customer experience is integral to marketing well-structured and carefully curated course content to enhance different levels of understanding and learning styles. CIM Accreditation The Chartered Institute of Marketing (CIM) has approved this degree for exemptions on CIM qualifications. UWL has developed strong links with CIM, and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements. Study options As well as the full-time option, this course can be studied with: Pre-Masters: If you have an undergraduate degree but do not meet the entry criteria or English language requirements for this course, you may qualify for our Extended Masters or Enhanced Extended Masters courses.

You should have a recognised business/marketing honours degree (2:2 or above) from a UK university or equivalent. Other recognised degrees alongside 2+ years of experience in a marketing role will also be considered. UWL also considers applications from those who do not have a marketing-related degree or direct work experience in a marketing field but have a demonstrable ambition or requirement to improve their knowledge in the area. In this case, the applicant would be invited to interview and may also be required to undertake a short-written paper in order to assess their suitability for the academic demands of the course. All applications are considered on an individual basis. Find out more about our processes for recognising previous experience