Bachelor of Arts in Communication - Integrated Marketing Communication

Wichita State’s Bachelor of Arts (BA) in communication—integrated marketing communication (IMC) emphasis—combines classroom and hands-on learning in the researching, creating, writing, editing and organizing of marketing campaigns. IMC graduates are well prepared for careers in advertising, public relations, marketing and related creative media. At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.