Master of Business Administration - Digital Marketing

Your career has grown to a certain point through accomplishments and drive fueled by your faith. California Baptist University’s Master of Business Administration (MBA) helps you envision the next stage. Our tight-knit, supportive community harnesses your passion and devotion to Christ’s teachings to realize your professional aspirations and role within our greater world.
You’ll start with a core elevating your functional business skills before specializing with a concentration. Access to global internship opportunities helps you expand your professional experience, network and perspective even before you’ve completed your degree. The digital marketing concentration at CBU equips students with the strategic and analytical skills needed to thrive in today's data-driven marketing landscape. Designed for aspiring marketing professionals and business leaders, this concentration blends theory with practical application, preparing graduates to lead digital campaigns that drive engagement and deliver measurable results.
Students will explore cutting-edge topics such as search engine optimization, content strategy, paid advertising, social media integration and marketing automation. Emphasis is placed on mastering tools like Google Analytics and other performance-tracking platforms to gain deep insights into consumer behavior and campaign ROI.
Through real-world case studies, hands-on projects and a final capstone experience, students will develop and implement comprehensive digital marketing strategies. The capstone course allows students to apply everything they've learned by creating a full-scale campaign for a real client or simulated business, demonstrating creativity, analytical thinking and strategic leadership.