Digital Marketing Management (with Foundation Year) - BA (Hons)

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree. Developed with and accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), our BA (Hons) Digital Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop strategic digital marketing managers, our degree offers a blend of marketing management theory combined with specialist digital expertise. We’ll equip you with the latest digital marketing tools and techniques to create innovative marketing campaigns, including social media marketing, digital analytics, search and content marketing, as well as AI and automation. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the digital marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist digital expertise and real-world experience to stand out in the graduate job market. We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.