Master of Science in Marketing - Marketing Technology and Analytics

Marketing practices have evolved with the rise of big data, marketing analytics, AI, social media, and more. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. Drexel LeBow’s MS in Marketing provides students with focused training in marketing science and develops the technical skills necessary for success in today’s business environment. At the same time, new tools, such as neuroscience, analytics and the proliferation of digital media, empower marketers to better understand customers and respond to their needs and wants. The skills gained through this program provide a higher level of training not typically available in graduate marketing education.The MS in Marketing offers three specialized tracks: Digital Marketing, Marketing Leadership, or Marketing Analytics. Our program can be taken full-time or part-time.Drexel LeBow’s MS in Marketing is available in both full-time and part-time options to fit the student’s individual needs. The program can be completed in as little as 15 months or on a more relaxed timeline.The STEM-designated marketing technology and analytics concentration teaches students how to use cutting-edge tools to turn big data into actionable insights. They learn how to deepen their statistical prowess working with large business datasets and differentiate themselves in the new, data-driven environment by understanding experimental design and analysis. The curriculum focuses on honing communication skills when presenting data findings and recommendations to leadership. This concentration positions graduates for jobs such as marketing analytics manager, digital marketing analyst, marketing research analyst, manager of strategy and insights and paid search manager.