Master of Science in Marketing

Marketing practices have dramatically shifted and evolved with the rise of artificial intelligence, big data, digital marketing, marketing analytics, robotics and social media. Today’s marketers face an empowered consumer with a variety of media and purchase options at their disposal. Additionally, marketers now need a higher degree of technical capabilities.With two new STEM-designated concentrations in digital marketing technology and marketing technology and analytics, as well as a new marketing technology seminar course, the Drexel LeBow Master of Science in Marketing has adapted to these industry needs to provide a solid foundation in marketing strategy, research and planning as well as consumer behavior and global marketing. A practical, hands-on approach is embedded into the program, giving students the opportunity to take part in consulting projects as part of classes and participate in case competitions judged by practitioners and industry executives.The MS in Marketing program is highly customizable, allowing students to tailor their studies to their career goals. Outside of five required core courses, students can choose from one of the program’s three concentrations.

Unofficial transcripts including marksheets and degree certificates from all colleges universities attended are requiredAlthough requirements vary by program regular admission typically requires a minimum cumulative grade point average of 3.0 B for undergraduate work The average for any graduate work must be at least 3.0 Applicants for post-master’s status must show potential for further study by having maintained at least a 3.0 average in their masters-level studies Individual departmental requirements may exceed these minimums.