BA (Hons) Business and Marketing with Foundation

Explore the technologies, trends and audiences shaping global marketing, and learn to meet these demands through a creative and flexible approach. You'll grow into a media-savvy marketer with the confidence to respond to market changes, develop data-driven strategies, build creative campaigns and convert customer targets into leads, while you manage and lead international teams.You'll cover marketing in its entirety (traditional, contemporary, digital, social, retail and marcomms), but focus on contemporary theories and approaches – exploring how we think, feel and act; learning why consumers are targeted; predicting their next actions and developing data-driven strategic campaigns that turn targets into leads.You'll learn how marketing fits into the wider business landscape (touching on data, strategy, law, finance, research) and discover new marketing trends and pick up tips and tactics – taking values, ethics sustainability into consideration.Drawing on real case studies from around the world, you'll learn what content works in different cultures, explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future.

One of the following qualifications: 5 GCSEs at grade A-C or equivalent or Grade 5 averageUS High School Year 11 with a minimum GPA of 2.3/4.0 International Baccalaureate Year 1 with a minimum of 24 points Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Guide and UK ENIC Applicants who do not meet our A-Level/International Baccalaureate requirements will be considered for the level 3 programmeIELTS - 5.5 overall and 5.5 in each component