Master of Science Digital Marketing and Analytics

The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at South East Technological University is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits). The MSc combines academic study and industry exposure to deliver a course that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:

Marketing or a business discipline
Computer Science or
Cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through SETU Carlow’s Recognition of Prior Learning (RPL) Policy.

English Language Requirements:
IELTS: 6
TOEFL - Computer Based Test: 213
TOEFL - Internet Based Test: 80
TOEFL - Paper Based Test: 575
TIE: C1
TOEIC: 660
Cambridge Exams: FCE (Grade B)
Cambridge Certificate of Proficiency in English; Grade C
Cambridge Certificate in Advanced English: Grade B
CEFR: Low C1
ETAPP: C1
PTE (Academic): 55
QQI FET: Merit
Duolingo English Test : 100
Oxford Test of English: 125 (with a minimum of 100 in each component)
Language Cert: B2 Communicator (with a minimum average of 33)