Master of Science in Marketing

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies. The STEM-designated Master of Science in Marketing (MSM) degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field. The program consists of business foundation courses, required marketing core courses, selective courses and electives, for 30 credits.