The Digital Media: Education MA route explores the social and cultural dimensions of digital media in formal to informal educational settings, in schools and beyond. You will engage critically with theories and research related to meaning-making and digital media practices and technologies, including Artificial Intelligence (AI). We are, therefore, looking for students with a strong practical and social interest in fresh approaches to literacy and educational creative media practices in the digital age. Different from a Journalism, Marketing or Communications Studies degree, this course is focused on issues within and debates around Digital Media Education, with a specific emphasis on qualitative research methods. You will learn concepts related to everyday digital media use, media and AI literacy in educational settings, creativity, and popular culture, and how these are used by literacy, film and media educators in global contexts. Critical theory and creative practice are linked throughout the degree. Working alongside UCL and British Film Institute tutors, you will acquire skills in the reading and making of digital texts and artefacts, working creatively with a range of established and emerging media. You will also conduct your own independent research study, cultivating your own critical, scholarly voice as you explore a digital media topic of your choice. This course is for anyone interested in digital media and AI literacy across the curriculum. It will suit teachers and educators in any sector seeking continuing professional development in the field of new literacies, media education or film education. It will also suit practitioners in NGOs, social media, museums, galleries, youth and outreach workers or those in educational publishing, media production or any aspect of media education. This programme is also available on a modular (flexible) basis, with a duration of 5 calendar years.