Doctor of Philosophy in Marketing

Students in Isenberg’s PhD program in marketing uncover insights that can be used to improve marketing practice andor improve customer experiences.
From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace. Students generally complete a PhD in marketing within 4-5 years. Students must take 48 hours of coursework, including marketing theory, statistics and research methods. Students complete an independent research project during their first two summers, and must pass a comprehensive exam. Students teach for three years at Isenberg and research, write and defend a dissertation.

All applicants are expected to be graduates of an accredited American college or university or a foreign institution determined to be equivalent, and to have achieved acceptable grade point averages in all prior undergraduate and graduate studies. Applicants must submit scores on either the Graduate Management Admission Test (GMAT) or the Graduate Records Examination (GRE). The following prerequisites should be met upon application, or shortly after entry, to the PhD Program: Mathematics and Statistics: Working knowledge of differential and integral calculus, matrix algebra, probability, sampling, estimation, hypothesis testing, experimental design, and regression. Economics: Intermediate level knowledge of microeconomics and macroeconomics. Business Administration: Introductory level knowledge of the following areas: accounting, finance, marketing, business policy, operations management, public policy toward business, and business law. Students entering the program may have acquired the knowledge by formal course work, self-study, or work experience. Some students with otherwise strong credentials are admitted without meeting all of these prerequisites. Such students usually make up their deficiencies by taking more courses than students who meet the requirements upon entry. Applicants with a recently awarded MBA degree are normally considered to have met these entrance requirements. TOEFL - 100 IELTS - 8 100 for the TOEFL and 8 for the IETLS. As well as high speaking scores, generally above 26 for the TOEFL and 8 for the IELTS.