Master of Science in Marketing

The Master of Science (M.Sc.) in Marketing is a research-based program that focuses on consumer behavior, marketing theory, and designing marketing research.This is a two-year program. Year one is devoted to coursework, while year two focuses on research and writing a thesis. Coursework covers the following topics:Consumer behaviourMarketing theoryDesigning marketing researchStatistical methods advancedQualitative methodsOne elective in your area of researchDuring the second year, students will conduct research, write, and present a thesis with the help of one of our marketing faculty.