Master of Science in Marketing

The Master of Science degree with a major in Marketing (MS-MAR) prepares individuals with a high level of ability and motivation for a successful career in marketing management. The program uses a combination of innovative coursework and real-world experiences to help students develop the unique mix of decision-making, analytical, communication and creative skills necessary for effective marketing in a digital, global, and dynamic marketplace. The program is designed to be highly responsive to the ongoing, technology-driven evolution of marketing practice, thus ensuring an excellent fit between student preparation and changing industry needs for marketing management talent.

The following criteria will be considered when determining applicant admission into the program: Meets requirements for admission to the UT Graduate School. Holds an undergraduate degree in business (or equivalent) from an accredited program. Applicants with non-business degrees will be reviewed on an individual basis and may be required to complete non-credit training programs and/or additional coursework prior to enrolling in the MS-MARK program. For UTK undergraduate students, grade point average and recommendation letters from faculty are required. For non-UTK undergraduate students, minimum grade point average and recommendation letters from faculty are required, and additional evaluation materials (such as GMAT scores) may be required. Applicants (1) with a 3.30 cumulative GPA or higher, (2) who are current Haslam majors and (3) are on track to complete 120 credit hours of total undergraduate coursework may pursue an early admissions option. If granted early admission into the program, such applicants would be able to earn up to 6 credit hours of graduate credit, above and beyond the 120 hours of undergraduate coursework needed for their bachelor’s degree, that would serve to fulfill the requirements for the MS in Marketing degree