Master of Business Administration in Brand and Project Management

Experiencing the Texas McCombs community firsthand is one of the best ways to gain valuable insight into your fit with our MBA culture. Join us at an on-campus event to meet admissions, current students, and our world-class faculty. For the next two years you will enjoy boundless opportunities to explore, grow, and transform. You’ll supercharge your career, expand your professional network, and sharpen your skills to be an influential leader. And you’ll do it all in Austin, Texas, one of the most dynamic and innovative cities in the U.S. When you graduate, you'll have the knowledge to do anything you can dream. The Full-Time MBA experience at the McCombs School of Business allows you to immerse yourself in learning, exploration, and developing meaningful relationships with your classmates. You'll take classes at Rowling Hall on The University of Texas at Austin campus, and the flexible curriculum gives you the option to specialize in one of 20 concentrations, 14 of which are STEM certified.The goal of the Brand & Product Management concentration is to prepare students for positions in brand and product management across a broad array of industries. Positions associated withbrand and product management typically include profit and loss responsibilities for a product or product line along with a strong advocacy role for the long-term success of the brand. Opportunities for brand management expertise continue to expand as a growing number of companies and industries recognize their brands are often the most valuable assetsthat the company creates, markets and manages. While pioneered within the consumer package goods industry, brand and product management has become a criticalcomponent of almost every company’s competitive strategy.Brand and product management jobs often entail running multi-million-dollar product businesses and hence provide excellent opportunities for those interested in general business and entrepreneurship. As brand management skills have become critical in the more central marketing strategy efforts of many leading organizations, brand management is increasingly a route to CEO positions.

Obtain copies of your official transcripts, have official test scores sent to UT Austin, or submit a test waiver petition.Complete your Texas McCombs MBA application by the submission deadline for the round in which you are applying. This includes all relevant application components - essay, transcripts, self-reported test scores, letter of recommendation, resume, etc.All Full-Time MBA applicants are required to submit a GMAT, GMAT Focus, GRE, or EA score. We will waive the testing requirement if:An expired (taken 5+ years ago) GMAT, GRE, or EA score is submitted orGeneral Test Waiver (merit-based) is approvedWithin your application, you will provide your professional resume. We strongly suggest that all applicants have at least two years of full-time post-bachelor's work experience (not internships). Full-time work experience is calculated up until the time of enrollment (the start of classes). This encompasses all work completed since your bachelor's degree, including teaching, military service, and government experience (e.g. the Peace Corps).Cover Letter and Optional StatementWe require one recommendation from a person who has supervised your work and/or assessed your performance. The Admissions Committee limits each application to one letter of recommendation and cannot accept additional recommendations.The Graduate School requires applicants to have earned a bachelor’s degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution.A grade-point average (GPA) of at least 3.0 (on a 4.0 scale) or a comparable GPA in upper-division work—junior- and senior-level courses—and in any graduate work already completed is also required