Master of Business Administration - Marketing (Brand and Marketing Management)

Develop the skills and a marketing mindset to manage all aspects of a brand or expertly guide marketing in any industry. Become a marketing leader and make an immediate impact managing a top brand with strategic marketing and management expertise. Wisconsin is recognized in the industry for producing exceptional brand leaders. Hear from faculty, staff, and alumni with experience at major companies on how this specialization will equip you with the skills you need to succeed in a marketing leadership role.The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With brand and marketing management-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Brand and Marketing Management gives you an immediate competitive edge in your career.

A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree comparable to a regionally accredited U.S. bachelor’s degree. You must have completed your undergraduate degree, or similar, before starting graduate school. A minimum undergraduate grade point average (GPA) of 3.00 on the equivalent of the last 60 credit hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. The Graduate School will take into consideration different grade scales from institutions that do not have 4.00 scales (e.g., institutions outside the United States of America).