BA Honours Fashion Marketing and Promotion

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of the fashion industry in our digital era.The fashion marketing and promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion marketing and promotion.
Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our ever-changing and innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints and channels.This course is designed to develop your creative, technical, analytical and business skills on a commercial and strategic level.During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend forecasting and insights, creative marketing and communication, branding, styling, photography, film and media, visual merchandising and storytelling, brand narratives, strategic marketing, digital content creation and new developments in social media and emerging media.You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.