Master of Business Administration - Marketing (Marketing Analytics and Insights)

Learn research methods to discover consumer behavior insights and guide business decisions. Capture, analyze and apply consumer insights to shape future business strategy. Hear from Jessica Viesselman (MBA ’07), consumer insights manager at American Family Insurance, on how the skills and experience you gain through this specialization will empower you to add value to your workplace from day one.The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With marketing analytics and insights-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Marketing Analytics and Insights gives you a competitive edge in your career.

A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree comparable to a regionally accredited U.S. bachelor’s degree. You must have completed your undergraduate degree, or similar, before starting graduate school. A minimum undergraduate grade point average (GPA) of 3.00 on the equivalent of the last 60 credit hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. The Graduate School will take into consideration different grade scales from institutions that do not have 4.00 scales (e.g., institutions outside the United States of America).