Master of Science (M.S.) In Business - Marketing Management

The Master of Science in Business with a concentration in marketing management offers students the opportunity to focus on conceptual and experiential dimensions of the business function of marketing with particular emphasis on branding, analytics, and gaining insights into consumers and the competitive environment. Student learning outcomes Strategic and analytic skills Students will be able to evaluate marketing programs to identify strategic issues. Communication skills Students will be able to make effective client presentations. Creative problem-solving Students will be able to create marketing plans and programs that capitalize on market opportunities.

Graduation from a regionally accredited college or university or its equivalent. Departments may admit graduate applicants with three-year bachelor’s degrees provided these three-year degrees allow the students to pursue graduate studies in their countries. Further, the department will require prerequisite/foundation courses as needed to fill in any gaps in the student’s educational background.Required grade point average. For admission to graduate study at VCU, the Graduate School requires an undergraduate GPA of 3.0.Entrance examinations. Letters of recommendation. Statement of intent.