Master of Science in Marketing with an Emphasis in Analytics

The MS in Marketing with an Emphasis in Analytics program can provide you with the tools and knowledge you need to excel in the field of marketing. We prepare students to solve complex marketing problems and make informed decisions by integrating marketing strategic thinking with data modeling and analysis. With a curriculum emphasizing the application of data analytics to marketing strategy, you will be prepared to make impactful decisions that drive success. Our experienced faculty provide a supportive and challenging application-based learning environment where you can develop your personal and professional skills. Join our program and position yourself for a successful career in marketing analytics. Our MS in Marketing program has a rich 20-year history. We recognize the growing importance of data analytics in the field of marketing and have responded by introducing a new Analytics emphasis, designed to meet the increasing demand for professionals with expertise in marketing analytics, which requires a deeper understanding than what is covered in the general MS in Marketing program. With this new emphasis, we provide our students with the knowledge and skills necessary to excel in this dynamic and rapidly evolving field.

Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree from a U.S. accredited institution must satisfy program requirements or requisites, including a 2.5 (on a 4.0 scale) minimum cumulative Grade Point Average (GPA) at their baccalaureate degree granting institution for full admission. Applicants to the marketing (MS) must have completed a business or business-related undergraduate degree meeting the following criteria: University/college is regionally accredited; The business school must have a business-related accreditation (e.g. AACSB, ACBSP, IACBE, etc.)