Master of Science in Management - Marketing

The Lazaridis School’s Master of Science (MSc) in Management: Marketing is a one-year program that will train you to become a marketing researcher with highly desirable skills in marketing research and analytics. Our program is ideal if you are seeking a career as a marketing research analyst in industry and government or as a first step towards a PhD in business.The program provides rigorous training in research methodology and data analytics, as well as in core marketing fields such as marketing strategy, consumer studies, services marketing and branding.