Undergraduate Certificate in Marketing

Today’s marketers must navigate an evolving landscape of continuous advances in technology and increased use of social media and mobile platforms. This Wilmington University Certificate in Marketing covers the fundamentals of domestic and global marketing, techniques in research, consumer behavior and the growing opportunities in social media marketing.
The courses in this marketing program are designed to establish a sound understanding of marketing activities needed to successfully market goods and services. You’ll have the opportunity to customize your marketing expertise by selecting from courses in Marketing Research, Principles of Advertising or Public Relations.
This five-course marketing certificate enables you to gain an understanding of the most current trends in marketing strategies, tactics and tools—providing opportunities to enter the field of marketing or take your career to the next level. Completion of the dual-credit certificate in marketing can also serve as a stepping stone toward an undergraduate degree, as the credits can be applied to a broad range of WilmU bachelor’s degree programs.