Bachelor of Arts in Communication, Social Media and Public Relations

Communication, Social Media & Public Relations is a new stream in the existing Communication & Media Studies (BA) program. Offered exclusively at the new Markham Campus, this program will help you develop a solid foundation in communication and media studies while pursuing an intensive focus on the study of social media and public relations. Acquire research skills, analytical skills and expertise in communicating across multimedia formats with an emphasis on ethics and a commitment to social justice and transformation. The program also includes experiential education and placement opportunities, where you will gain expertise and skills for navigating future career or academic pursuits.

Equip Yourself:

Communicate effectively in a variety of formats (oral, visual, textual) using communication and media practices, technologies and platforms appropriate to target audiences.
Apply relevant ethical, historical, critical and current communication and media frameworks to understand the sociocultural, political, economic, technological and environmental roles played by media and public relations in society.

International Baccalaureate (IB) - IB Diploma with passes in six subjects: three passes at the Standard-level and three passes at the Higher-level, or two passes at the Standard-level and four passes at the Higher-level. Minimum IB Diploma point scores of 30 or higher is recommended (scores of 28 will be considered).Minimum 4 is required in each subject unless otherwise indicated. IB Certificate candidates with six subjects are considered for admission, Transfer credit granted for IB courses with Higher-level final grades of 5 or better, depending on the program (maximum 30 credits). Prerequisites listed correspond to Standard-or Higher-level. General Certificate of Education (GCE) - Minimum of two Advanced-level (A2) passes and three GCSE or IGCSE Ordinary-level (O-level) passes. Minimum average of “C” is required on Advanced-level and Ordinary-level passes. Grades of “E” are not considered. Prerequisite courses (minimum of “C” unless otherwise indicated) must be presented atthe Advanced-level. Transfer credits may be awarded for A level courses completed with a C or better. IELTS - 6.5, TOEFL IBT - 88, Pearson PTE Academic - 60