Business Administration Diploma - Integrated Marketing Communications Major

Step into the fast-moving world of marketing and communications with the Marketing Major. You’ll develop both the creative and technical skills needed to produce and manage marketing content across today’s digital platforms. In this program, you’ll learn how to: Use digital and social media tools effectively Analyze data to guide decision-making Create and implement marketing strategies Coordinate and manage projects Build strong client relationships Develop compelling and consistent brand messages By graduation, you’ll be ready to take an integrated approach to marketing - planning, implementing, monitoring, and evaluating brand and promotional activities that drive results. This is a two-year (four-term) diploma program. A standard course load is five courses per term, though you can maintain full-time status with at least three. Taking fewer than five courses per term will extend your completion time.

Academic transcripts (Official Canadian transcripts and official Pathway transcripts must be sent directly from the institution to admissions . Unofficial transcripts will be accepted for review while we wait for official transcripts to arrive.) Passport. Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent Credit in Math 30-1 or Math 30-2 or equivalent or Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections: Language Arts: Reading and Writing: 520 minimum standard score Math Test: 520 minimum score