Honours Bachelor of Commerce (Digital Marketing)

The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years. The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet. This program begins with two foundational years common to other business degree programs, followed by two years focusing on specialized areas of digital marketing: owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years. Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement and manage marketing campaigns that promote a company and its products and services.

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

• Ontario Secondary School Diploma with six Grade 12 University (U) or University/College (M) courses, including Grade 12 (U) English and Grade 12 (U) Mathematics.
• A grade of at least 60 per cent in all prerequisite courses (English and math).
• An overall average of 65 per cent in six Grade 12 (U) or (M) courses.
• Recommended courses include basic computer software applications and Mathematics of Data Management (MDM4U).

or

Mature Student status (19 years of age or older and no OSSD)**

• Grade 12 (U) English and Grade 12 (U) Mathematics are required
• Grade of 65 per cent or higher in English and 65 per cent or higher in math
• Post-secondary courses in English and mathematics will be considered (certain courses only)

** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required.