Master of Science in Marketing - Digital Marketing Analytics

Loyola’s Master of Science in Marketing (MSM) degree integrates creativity with analytics and strategy with insight. An MSM degree from Quinlan provides a globally recognized credential, a classroom experience with a diverse network of professionals from the business world, and the leadership and business expertise needed for 21st century success.Our focused and in-depth curriculum prepares you to:Develop the creative and strategic skills you need to lead and innovate in the diverse, digital, and dynamic marketing field, Learn marketing strategies that deliver brand growth and a competitive advantage in a time of sweeping economic, environmental, and social change, Gain essential technical business skills for today’s global economy, Learn to ask the questions that are important to humanity as you harness the power of marketing to promote positive social change.Digital Marketing Analytics Track: Digital marketing analyst, Data analyst, Marketing analyst, Marketing research analyst, Email marketing specialist, SEO specialistThe Digital Marketing Analytics track is devoted to engaging emerging capabilities built on the foundation of creative, digital, and analytical marketing skill sets.Combining business goals with marketing decisions, this increasingly critical marketing function leverages consumer, retail, and category trend data to help marketers make informed marketing and business decisions through database models, improved sales forecasting, and data-driven tactics that enhance consumer loyalty, market share, and profitability. Distinguish yourself in business with this STEM-designated degree track. Possible careers paths include digital marketing analyst, data analyst, and marketing analyst.

Applicants must submit official transcripts for all undergraduate and any graduate work. To be eligible for admission, your transcript must show an earned bachelor's degree or a bachelor's degree in progress. Certified copies of transcripts are acceptable; faxed copies of transcripts are not considered official. If you attended Loyola University Chicago previously, you do not need to request transcripts; we have them on record. Many students with undergraduate degrees in journalism, communications, advertising, and marketing have enrolled in the MSM program to advance their careers with additional credentials. Others with degrees in finance, economics, medicine, and engineering have chosen our program as a pathway to career change. The minimum acceptable total score on the Internet-Based Test (IBT) of the TOEFL exam is 90. The minimum acceptable total score on the IELTS exam is 6.5. The applicant ordinarily must have achieved a grade point average of at least 3.0 on a 4.0 scale.Application requirements for the Marketing MS include:TranscriptsResume/CV