Bachelor of Science in International Business - Marketing

Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. The concentration embraces an approach that is analytical, creative, and practice oriented. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders.The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management.

All high school transcripts must be sent directly to Northeastern by your high school by the application deadline. Any transcripts sent by you, your family or an independent educational consultant will not be accepted.First-year applicants must provide a transcript which includes final grades from grades 9, 10, and 11 (or the international equivalents). Additionally:If 9th Grade in your education system is considered middle school, please exclude 9th Grade.If you apply for Regular Decision, or if you are deferred to Regular Decision from an earlier round, your high school should send the Mid-Year Report with an updated high school transcript.If you’ve graduated from high school or will graduate before admissions decisions are released, your high school should send your final high school transcript (with date of graduation).